Here's a hint: trial sizes aren't just for traveling! The simplicity and value of trial-size skincare products gives people the opportunity to discover new products with a minimal investment.
We’d like to offer you some tips to bring more convenience into your client’s lives and diversify the way you promote trial sizes. When you reach more people, you'll see success in both your clients' skin health and in your retail sales.
Within the Moor Spa brand (100% Natural Source, Canadian-made), travel/trial sizes are 15 or 30ml tubes of all the products your clients love, whereas samples, which are a single-use 3ml size. Available in nearly all the skincare products the brand offers, the convenient trial sizes offer 4-7 uses of the most popular products and up to 15 uses of specialty products, with a per ml price that's comparable to retail sizes. Bonus, Moor Spa travel sizes work within airline rules for volumes of liquids and gels.
In a recent meeting of the Esthies and Their Besties community, we had a dynamic discussion on how to market travel sizes. The community generously shared their creative ideas to reach 5 specific types of clients, including:
When your client comes for their pedicure before vacay, it’s your best opener. Your response to their travel plans is “Oh you are going to want to take your cleansing milk with you!”
Similar to clients who are hesitant to try something new, the client who has never embraced professional skincare products needs some help to find their favourites at an approachable price. Although they're starting small, when they like something they will jump to full-size.
You can also create a “build your own starter set” promotion, making creating a full skincare regimen simple and convenient.
Some people just love having choices, and they embrace their drawer full of luxury products. You can help them tickle their fancy by offering all the Moor Spa trial sizes they want (hey, no judgement!), and then they can choose whatever serum or cleanser they feel like each day. It's more reasonable than buying full sizes, and you'll be able to get plenty of feedback on their favourite products.
The conversation at Esthies didn't stop with just reaching different clients. The ideas kept flowing, and we came up with a great list of ideas to create promotions with travel sizes.
Patricia's Thank You gift
When you're thinking of creating your own promotions, make a plan to talk to our brilliant Client Success Manager, Nicole first. She has great ideas, and can help you make the most effective promotion possible. Book a meeting with her at your convenience.
For more insight on using travel sizes in your spa or esthetics business, please see our Instagram Live on the topic.