Are you already using email to send out important information about your business? Are you satisfied with it? What do you think would make it better? Here is some food for thought, along with some strategies to make whatever you're already doing, better.
We're going to assume that you already have an email service provider through your booking software, or through any of the reputable email services such as HubSpot, MailChimp, etc. If you currently use Square for your booking software/point of sale, there are email marketing apps that you can add to your system.
The rest of this post talks about how to establish which key goals to work on.
Do your subscribers like you, think that you’re knowledgeable, but aren’t booking services and buying your carefully curated products?
Most of all, remember that creating a strong strategy for email marketing is a work in progress, and every day, you just want to be one step above crap.
Want more like this? Learn about Resources for Recovery that can help you build or re-build your spa business, or book a free branding consultation with our favourite branding specialist/graphic designer, Amy LeClair.